Daily Archives: 14th April 2018

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Where software innovation is needed today: Martech

Posted on 14th April 2018 Digital Marketing

A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold software to publishers and loved the challenge of helping to invent a new industry. But as the market matured and his company was acquired, and then was acquired again, he realized that…

Solving for cross-device complexity with multi-touch attribution

Posted on 14th April 2018 Digital Marketing

I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to…

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