Automating Your Feature Testing With Selenium WebDriver Automating Your Feature Testing With Selenium WebDriver Nils Schütte 2018-04-12T12:45:54+02:00 2018-04-12T12:25:05+00:00 This article is for web developers who wish to spend less time testing the front end of their web applications but still want to be confident that every feature works fine. It will save you time by…
Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible…
So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic…
