Daily Archives: 3rd April 2018

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Consumers don’t want to think anymore

Posted on 3rd April 2018 Digital Marketing

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want…

Four ways to remain productive when the AdWords interface changes

Posted on 3rd April 2018 Digital Marketing

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third-party tools like Optmyzr have a chance to transition…

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