Daily Archives: 31st March 2018

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How to turn video into sales: SMX West recap

Posted on 31st March 2018 Digital Marketing

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences…

Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Posted on 31st March 2018 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting dataMar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as…

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