Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forecast: Digital advertising pulling away from TV on global basisMar 26, 2018 by Greg Sterling By 2020, digital advertising to command 44.6 percent of total ad revenue. For all the procrastinators,…
And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that…
There are lots of ways to measure the performance of a web page and the most popular one is by far Google Analytics. But knowing exactly what images, words, or elements on your site catch your site visitor’s specific attention is not possible with these tools alone. Sometimes, you simply want to know what makes…
