Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All about value props: How customer and competitive research should shape your marketing Mar 15, 2018 by Sam Welch Columnist Sam Welch suggests five questions you should be asking yourself when…
By now, most people working in tech know and feel the deep concerns related to surveillance capitalism fostered and upheld by the tech giants. We understand that the root of the problem lies within the business model of capitalising and monetising user data. Stories of how people are being exploited surface on a daily basis,…
