It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Omnichannel Personalization at Scale: How leading brands drive sales across channels Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a…
In the Visual Journalism team at the BBC, we produce exciting visual, engaging and interactive content, ranging from calculators to visualizations new storytelling formats. Each application is a unique challenge to produce in its own right, but even more so when you consider that we have to deploy most projects in many different languages. Our…
