For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for…
The time of static user interfaces is long gone. Designing interactive prototypes is the best approach to expressing your ideas and explaining them to clients and stakeholders. Or, as Jerry Cao of UXPin puts it: “Nothing brings you closer to the functionality of the final product than prototyping. It is the prototype that brings to…
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan…
