A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale. CPAs and bounties are still primary considerations in partner marketing….
Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix…
Migrating a standalone WordPress site to a site network (or “multisite”) environment is a tedious and tricky endeavor, the opposite is also true. The WordPress Importer works reasonably well for smaller, simpler sites, but leaves room for improvement. It exports content, but not site configuration data such as Widget and Customizer configurations, plugins, and site…
