(This is a sponsored article.) More than ever, people are engaging with their phones in crucial moments. The average US user spends 5 hours per day on mobile. The vast majority of that time is spent in apps and on websites. The difference between a good app and a bad app is usually the quality…
Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t necessarily need a global sales boss, let alone one with a big-time traditional media pedigree. Snap VP and Head of Global Sales Jeff Lucas is leaving the company less than two years after he…
Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust…
