It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders. 1. Review your ad copy Upgrading decent ad copy into fantastic ad copy almost always…
Over the years of being a web developer with a focus on accessibility, I have mostly dealt with widely-adopted, standardized UI components, well supported by assistive technologies (AT). For these types of widgets, there are concise ARIA authoring practices as well as great tools like axe-core that can be used to test web components for…
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link…
