A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to…
Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear with me, because I’m going to bring my inner word nerd out to play. Don’t worry — I’ll balance that with a…
On September 30th, 2017, the international WordPress community united for 24 hours to translate the WordPress ecosystem. For the third time, #WPTranslationDay fused an all-day translating marathon with digital and contributor day events designed to promote the value of creating accessible experiences for global users, better known as “localization”. As an open-source community, we should…
