If, like me, you spend most of your days working on content-driven websites, you can feel left out of the cool kid’s party. Best practice like Agile, continual iteration, and user feedback don’t sit quite as well when serving up lots of information, rather than a killer web app. When I talk about a content-driven…
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Which PPC metrics matter? Lessons from half a million keywordsDec 8, 2017 by Jacob Baadsgaard Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate…
