“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens of “do more with less.”…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: After slashing programmatic exposure, P&G began advertising on more sites this summerNov 2, 2017 by Ginny Marvin Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according…
I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. Well, seek and ye shall find. Customer journey mapping is a visualization technique…
