Not too long ago, front-end performance was a mere afterthought. Something that was postponed to the end of a project and that didn’t go much beyond minification, asset optimization, and maybe a few adjustments on the server’s config file. But things have changed. We have become more conscious of the impact performance has on the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 19 technical SEO facts for beginnersOct 24, 2017 by John Lincoln Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out….
As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of its advertising business. Twitter plans to open an Advertising Transparency Center so that anyone can see all of the ad campaigns currently running on the social network, including those…
To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate their thinking and solutions to the teams with artifacts such as personas and wireframes. But somewhere in all of this,…
