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    Daily Archives: 19th October 2017

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    Combining Graphical And Voice Interfaces For A Better User Experience

    Posted on 19th October 2017Web Design
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    With​ ​the​ ​appearance​ ​of​ ​voice​ ​user​ ​interfaces,​ ​AI​ ​and​ ​chatbots,​ ​what is​ ​the​ ​future​ ​of​ ​graphical​ ​user​ ​interfaces (GUIs)?​ ​Don’t​ ​worry: Despite​ ​some dark​ ​predictions​,​ ​GUIs​ ​will​ ​stay​ ​around​ ​for​ ​many​ ​years​ ​to​ ​come. Let​ ​me​ ​share​ ​my​ ​personal, humble predictions​ ​and​ ​introduce​ ​multi-modal​ ​interfaces as​ ​a​ ​more​ ​human​ ​way​ ​of​ ​communication​ ​between​ ​user​ ​and​…

    Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

    Posted on 19th October 2017Digital Marketing
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    A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more…

    Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program

    Posted on 19th October 2017Digital Marketing
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    The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user experiences and increasing brand safety in digital advertising — addressing key threats to the industry. Facebook and Google — the two biggest digital ad sellers in the world — are among the 23…

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