Daily Archives: 14th October 2017

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Quality score in 2017: Should you care?

Posted on 14th October 2017 Digital Marketing

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for…

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Posted on 14th October 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn launches autoplay mobile video adsOct 12, 2017 by Susan Wenograd Video advertising is set to roll out to all advertisers by the first half of 2018. Oculus looks to improve…

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