Daily Archives: 11th October 2017

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Marketing and culture: The key drivers of growth

Posted on 11th October 2017 Digital Marketing

At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes…

4 (not so) ordinary conversion elements you may be abusing

Posted on 11th October 2017 Digital Marketing

The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention…

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