A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up…
If you’re into wristwatches, like me, and are also a fan of the Sketch app (or just want to get better at it), then this is the tutorial for you. In it, you will learn how to create a very realistic and detailed vector illustration of a watch using basic shapes, layer styles and cool…
The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout presentations and sessions on the opening day of our MarTech Conference, taking place Tuesday and Wednesday at the Hynes Auditorium in Boston. “Just because you can doesn’t mean you should.”–Marketo CEO Steve Lucas Marketers now have…
