Daily Archives: 23rd September 2017

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Facebook will measure how its ads compare against, complement TV campaigns

Posted on 23rd September 2017 Digital Marketing

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift,…

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

Posted on 23rd September 2017 Digital Marketing

The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones. According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now you’ll be able to schedule posts right from your phone so…

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