Daily Archives: 15th September 2017
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Personalization 2.0: Transform your marketing from segmentation to intent-driven personalizationSep 14, 2017 by Digital Marketing Depot Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant,…
We love exploring opportunities. While many of us are quite familiar with publications and events surrounding us, we often lack the global perspective on what’s happening in the web industry across the world. For example, do you know what the state of web design in Singapore is? What about front-end events in Kuala Lumpur? What…
