Daily Archives: 2nd September 2017

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Why microsites aren’t always ideal for SEO

Posted on 2nd September 2017 Digital Marketing

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for…

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

Posted on 2nd September 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why microsites aren’t always ideal for SEOSep 1, 2017 by Janet Driscoll Miller Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for…

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