Daily Archives: 25th August 2017

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Meet today’s CMO: Multisport athlete

Posted on 25th August 2017 Digital Marketing

The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in B2B purchasing behaviors. With new channels and platforms regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist marketers doing business every day in the…

Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

Posted on 25th August 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet today’s CMO: Multisport athlete Aug 24, 2017 by Sonjoy Ganguly Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and…

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