Daily Archives: 16th August 2017

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What to expect at MarTech? Here’s our epic preview

Posted on 16th August 2017 Digital Marketing

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction —…

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

Posted on 16th August 2017 Digital Marketing

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies interested in joining the program over the past few months. More than 350 companies have now applied for verification registrations by the Trustworthy Accountability Group (TAG), with an application increase of…

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