Daily Archives: 29th July 2017

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Martech and ad tech: Challenges and opportunities

Posted on 29th July 2017 Digital Marketing

The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that…

Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

Posted on 29th July 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEGO logic rocks marketing automationJul 28, 2017 by Mary Wallace Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful…

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