Daily Archives: 8th July 2017

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Attributing affiliate value: Looking beyond consumer journey position

Posted on 8th July 2017 Digital Marketing

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly…

Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Posted on 8th July 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Attributing affiliate value: Looking beyond consumer journey positionJul 7, 2017 by James Collins Columnist James Collins takes a look at how you can get the most out of your data to…

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