Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan instead. While waiting for a page to load, the application presents a cartoon image of a person wearing a business…
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Andrienko,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websitesJun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist…
Design patterns. An almost mythical phrase that often inspires either awe or resentment. As designers, we tend to think of design patterns as generic off-the-shelf solutions that can be applied to various contexts almost mechanically, often without proper consideration. Navigation? Off-canvas! Deals of the day? Carousel! You get the idea. Sometimes we use these patterns…
