Daily Archives: 3rd June 2017

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Marketing Day: Google ad-blocking news, LinkedIn’s Matched Audiences & more

Posted on 3rd June 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is your information architecture costing your e-commerce web shop millions in lost sales?Jun 2, 2017 by Trond Lyngbø Solid information architecture is a key ingredient in any successful SEO program, as…

Mobile marketing and in-store sales: what’s the correlation?

Posted on 3rd June 2017 Digital Marketing

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital…

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