Daily Archives: 20th May 2017

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MarTech, conversational UI, and the future of connecting with customers

Posted on 20th May 2017 Digital Marketing

Of the growing set of new themes in the exceptional content at this year’s MarTech San Francisco conference, one stood out in particular: conversational interfaces. Conversational interfaces, or virtual assistants, are growing in popularity and use by marketers. Nick Pandolfi of Google’s Product Partnerships team closed out the Experience Track at MarTech SF 2017 with…

5 strategies to improve your ad copy

Posted on 20th May 2017 Digital Marketing

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often…

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