Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts. However, as AdWords becomes more complex and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4 critical areas to consider when performing AdWords auditsMay 15, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account,…
To get better at your craft, there’s nothing more valuable as learning first-hand from the experience of others. What little tricks have helped fellow designers, design leaders, and developers become more efficient? And how do they overcome hurdles in their projects? Conferences are a brilliant opportunity to get up close with the pros and exchange…
