Daily Archives: 13th May 2017

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What can legacy media teach us about programmatic’s future?

Posted on 13th May 2017 Digital Marketing

In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an inevitable trend. The march of content away from legacy formats and toward the infinite horizon of digital distribution was inexorable and unstoppable. Print was dead or dying, and there was…

Let’s get visual: Shopping from within images

Posted on 13th May 2017 Digital Marketing

A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine results pages (SERPs) with user-rich information, creating a new search experience for more personalized, localized and actionable results. Fast forward to today, and we’re seeing innovation in…

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