Why write requirements? Well, let’s imagine you want to produce a mobile app, but you don’t have the programming skills. So, you find a developer who can build the app for you, and you describe the idea to him. Surprisingly, when he showcases the app for the first time, you see that it is not…
Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such as CRMs, POS or call centers. Facebook launched a new Offline Conversion solution on Monday to automatically connect with CRMs and other systems to upload the outcome of leads generated by Facebook campaigns into their ads manager….
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers…
In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business…
