Daily Archives: 6th May 2017

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Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more

Posted on 6th May 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why e-commerce SEO is NOT a one-shot wonderMay 5, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time…

Integral Ad Science launches beta to measure & optimize ad exposure time at the user level

Posted on 6th May 2017 Digital Marketing

Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The solution aims to move buying beyond basic viewability to a process that accounts for how exposure to ad messaging across properties impacts a campaign’s influence on consumers. IAS is running a closed beta of Consumer…

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