Daily Archives: 29th April 2017

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Report: Google Assistant beats rivals for questions answered and accuracy

Posted on 29th April 2017 Digital Marketing

Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants. It compared results of “5,000 different questions…

Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Posted on 29th April 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Google Assistant beats rivals for questions answered and accuracyApr 28, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. How to Create the Ultimate Marketing…

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