Daily Archives: 22nd April 2017

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Marketing Day: Display ad spend, Amazon sellers report & Google Home

Posted on 22nd April 2017 Digital Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local…

How 7 leading brands are winning at paid search

Posted on 22nd April 2017 Digital Marketing

Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs….

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