Daily Archives: 11th April 2017

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Twitter’s latest ad format turns Periscope hearts into branded ones

Posted on 11th April 2017 Digital Marketing

Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…

Taykey integrates its Trend Advertising product with TradeDesk and AppNexus

Posted on 11th April 2017 Digital Marketing

New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with third-party media buying platforms on Tuesday. Taykey says its data helps brands reach their target audiences while avoiding the pitfalls of fake news and inappropriate content that have recently ensared Google and YouTube’s ad networks….

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