Daily Archives: 18th March 2017

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ANA calls for independent audits of ads in the ‘walled gardens’

Posted on 18th March 2017 Digital Marketing

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today issued a call for independent audits in the “walled garden” advertising platforms of Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter. Facebook, Instagram and Google’s YouTube are not on the list, because they committed last month to…

How to Use Network Data to Turn Bad Inputs into Gold

Posted on 18th March 2017 Digital Marketing

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius…

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