Daily Archives: 2nd March 2017

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Report: How industry leaders are using email marketing in e-commerce

Posted on 2nd March 2017 Digital Marketing

When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right…right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers…

Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools

Posted on 2nd March 2017 Digital Marketing

Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement to any advertiser around the world through Facebook’s self-serve ad-buying tools as well as Facebook’s advertising API, the company announced on Wednesday. As a result advertisers can now pick up real estate within Instagram’s Stories…

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