Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers…
The sharing spirit in the design community is remarkable. Designers spend countless hours on side projects and without asking for anything in return, they share their creations freely with the community. Just to give something back, to inspire and to support fellow folks in their work. When working on a project yourself, freebies like these…
Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time as influencers’ Snapchat Story viewerships have reportedly declined, brands’ viewerships have increased, according to Snapchat-centric analytics firm Snaplytics. “The number of views and the number of follows for the brands we’ve been looking…
