Daily Archives: 9th February 2017

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How to use live chat to increase conversion

Posted on 9th February 2017 Digital Marketing

In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses. This white paper from ApexChat describes how live chat can increase engagement and minimize friction in…

Twitter’s ad revenue declined in Q4 2016

Posted on 9th February 2017 Digital Marketing

Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite…

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