The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly. Taking your first steps into VR as a UX or UI designer can be daunting….
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: When should advertisers consider pausing Google Local Inventory Ads?Feb 6, 2017 by Andy Taylor Retailers that sell online and in-store need to balance where to send users in their paid search…
As JavaScript developers, we often forget that not everyone has the same knowledge as us. It’s called the curse of knowledge: When we’re an expert on something, we cannot remember how confused we felt as newbies. We overestimate what people will find easy. Therefore, we think that requiring a bunch of JavaScript to initialize or…
