We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. Our coverage kicks off at 6:00 PM ET with a live blog where industry luminaries Kerry Curran of Catalyst/GroupM, James…
Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads! Check out the full write-up of our tally of social media and other online calls-to-action and stay tuned to Marketing Land in the coming days. We’ll have many…
Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often. The statistics are from…
During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away from the country’s politically charged zeitgeist, brands like 84 Lumber, Anheuser-Busch and Audi aired commercials that seized on it. Building supply company 84 Lumber produced a 90-second spot titled “The Journey Begins” that chronicled…
