Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission’s (FTC’s) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held…
Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another great year for paid search. One of the reasons is a bit unusual: a flight to quality online media driven in part by “fake news,” “Methbot” and advertisers’ realization that they…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: FTC issues report and guidelines on cross-device trackingFeb 3, 2017 by Greg Sterling Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect. Amazon Prime now…
Are you struggling with advanced targeting, conversion discrepancies or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: not taking the time to set up device targeting; wanting to target everyone; and setting up too…
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad….
