Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now,…
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your…
Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube gains access to Google account data for ad targeting, teases new measurement solutionJan 20, 2017 by Ginny Marvin YouTube also says it is working on new measurement solution to improve…
Today, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again,…
