Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech Today.]…
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to build links without creating content: 5 examplesJan 18, 2017 by Andrew Dennis Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are…
First of all, let’s define some vocabulary. “Internationalization” is a long word, and there are at least three widely used abbreviations: “intl,” “i18n” and “i10n.” All of them mean the same thing. Internationalization can be generally broken down into three main challenges: Detecting the user’s locale, translating UI elements, titles as well as hints, and…
Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting…
