I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca I also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping…
The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Learn how you can: demonstrate your authenticity. uncover hidden, but important truths about your customers. inject timely customer feedback into your product innovation cycle. create more detailed maps of the…
Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads or sales they get from it. Traffic is also a metric that gets a lot of hype; you can find millions of articles explaining how to increase website traffic….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 reasons why you can safely ignore your competitors’ traffic metricsJan 17, 2017 by Dianna Huff Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to…
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for…
