Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at that level will automatically be eligible to show ads on the Google Display Network. Google has been sending advertisers a notice and pausing display and video campaigns that didn’t have targeting assigned…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: No targeting in Google Display & Video ad groups? Ads can soon show across Google Display NetworkDec 14, 2016 by Ginny Marvin Change takes effect January 2017. Data as the new…
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T, Budweiser, Friskies, Old Spice, Pokèmon and the video game, “Best Fiends.” On November 30, YouTube partnered with The Webby Awards to launch its #YouTubeAd of 2016 contest, asking voters to select their favorite…
Web components are an amazing new feature of the web, allowing developers to define their own custom HTML elements. When combined with a style guide, web components can create a component API, which allows developers to stop copying and pasting code snippets and instead just use a DOM element. By using the shadow DOM, we…
With the holidays almost here and the new year already in sight, December is a time to slow down, an occasion to reflect and plan ahead. To help us escape the everyday hectic for a bit and sweeten our days with a delightful little surprise each day up to Christmas, the web community has assembled…
