Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Video Marketing 2017: What You Need to KnowDec 13, 2016 by Digital Marketing Depot Video is the new darling of digital marketing. With more than 400 hours of video uploaded to…
Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and…
Recently, I decided to rebuild my personal website, because it was six years old and looked — politely speaking — a little bit “outdated.” The goal was to include some information about myself, a blog area, a list of my recent side projects, and upcoming events. As I do client work from time to time,…
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town —…
