Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar Media expanded its repertoire through a partnership with data provider Acxiom’s onboarding unit, LiveRamp. According to Vistar CEO Michael Provenzano, this is the first use of first-party customer relationship management (CRM) data for targeting and…
You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of thoughts coalesced in my head that prompted me to write one more. Since some time has passed, I hope you will bear with me. Let’s start with an idea that is…
There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total revenues and a majority of online retail traffic, reported Adobe — this despite awkward and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Data: Mobile drives majority of Black Friday traffic, but PCs dominate salesNov 28, 2016 by Greg Sterling Mobile devices drove 36 percent of sales but 55 percent of traffic. The filter…
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts. So why are opinions on this seemingly uncontroversial…
