Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US…
I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about…
It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research…
